Google continues to reevaluate its own search engine constantly. Among its own evaluations it releases updates to better help viewers find what they are looking for. Lets welcome Penguin 2.1 or “Hummingbird” as Google calls it. It represents some of the biggest changes we’ve seen from Google and reaffirms many “good” SEO practices. Humming bird affects 90% of its search results and focuses on the user by helping find better answers to real questions.
What This Actually Means
Here at Inbound Monster we want to remove the fluff and give the important information.
Keywords are gone
Google does not want to focus on specific words. This is bad news for older SEO houses that prey on the under informed public. It is now going to be harder to see specific keywords in Google Analytics. You will now see an increasing percentage of “not provided” within the keywords dashboard.
Google realized that people aren’t typing in terms, they are asking questions. By understanding people, it will provided better results.
Focus On The Content That Answers Questions.
What questions do you customers have. Focus on answering them and drill down on the topics. Not only will you be providing your clients with the answers but also building content around your business. This latest update means those that have an online marketing plan will reap more benefits without having to look at arbitrary old numbers. Long tail keywords will become the focus for awhile as SEO companies look for ways to show their value. These keywords are written naturally while writing high quality content. This updates provides even more proof that content is king and what inbound marketing is all about.