Don’t Sell the Drill, Sell the Hole

Many of us get lost in our own products or services and forget the real reason they exist…. To fix someone else’s problem. I will give you an example:

The greatest most advanced drill known to man.


Get the job done faster by using the most advanced drill ever.

We can see from the second example that we are solving the problem. If we were to run these as a real campaign more than likely the second call to action would work the best.

Let me put it another way, if we were to see someone bleeding we would want to stop the bleeding right away, not offer options. This is exactly what we need to do with our marketing efforts, fix the problem as quick as possible. If we have learned anything from building an online business it’s that no one likes to read walls of text. We simply do not have the time or focus to read hundreds of lines of text to find a solution.

Real world example

I recently had to purchase software to to backup a hard drive. After reading some online forums I visited a couple of the suggestions. Out of all 5 options only one sounded like they could actually fix my problem and had testimonials of other clients who had the same issue. It was the same price as the other options but it felt safer choosing this package since it clearly solved my dilemma. Don’t let viewers leave your website with more questions than answers.

Email us any questions at

Leave a Reply

Your email address will not be published. Required fields are marked *