Many companies think that you need to have a big budget to run a pay-per-click campaign. Even bigger businesses struggle to control their own PPC campaign’s expenses as well as find the right keywords. If done correctly a PPC campaign can be done with a very small budget as long as some of the following criteria are met.
1. Big Data sets are not an option.
You will not have big sets of data to make your choices, if you are running a $100 a month campaign you will see your traffic increase but may not see the investment pay off right away. You need to test different landing pages, messaging, and keywords to find the right match for your business. If done by an individual this is done through trial and error, but with inbound monster’s proprietary tools we can hone your keywords and messaging to hit the target faster and more accurately. Continue reading
Many of us get lost in our own products or services and forget the real reason they exist…. To fix someone else’s problem. I will give you an example:
The greatest most advanced drill known to man.
Get the job done faster by using the most advanced drill ever.
We can see from the second example that we are solving the problem. If we were to run these as a real campaign more than likely the second call to action would work the best. Continue reading
We all jumped on the social media band wagon but many still have troubles getting attention amongst all the other pages. Here are some quick errors that kill your posts. Boost your views and get the engagement you want out of your posts.
1. Your posts are not personalized – You are using a posting program or only reposting other people’s ideas. This make your posts look generic and tunes out potential leads. Show off your creative side! Let go of the bland posts and be entertaining. Continue reading
At the end of every year we look back at the what has transpired the year before. It was a HUGE year for all of us at Inbound Monster because it was the first year we were a fully fledged business. 2013 was also a big year for inbound marketing and shaped content as a driving force behind digital marketing from now on.
Our Super Awesome 2014 Marketing Predictions
- Those who do not have content marketing plans for 2014 will left in the dust.
- For all intensive purposes “SEO” is dead and content marketing takes its rightful thrown. Continue reading
Its time to talk about boldly going where no marketing agency has gone before. We are going to talk about the dynamics of building the perfect marketing team using Star Trek as a reference guide. I recently watched the latest Star Trek movie and was amazed at how well the team worked under pressure… and while things around them started falling apart. Everyone knew their place, their responsibilities and what needed to be done. I know its a movie, but it gave me a great idea.
Commanding Officer (Business Owner)
Every business needs a Kirk! Someone who is willing to make decisions and lead the team successfully through the dangers and risks of owning a business. This person is calm under pressure, respects his employees and understands team members duties well enough to appreciate their time/effort. He keeps employees on track but is not negative. This helps keep the rest of the team focused and willing to work hard. And last but not least he knows his own limits/boundaries but is always willing to try new strategies. It is important that “Kirk”s know their way around the ship and can help fill in gaps when needed.
Without a Kirk your business is floating through space with no real direction. Continue reading
We have worked hard to not only market ourselves but also build a community around marketing topics and tips. As a co-founder of Inbound Monster I wanted to let you in on some of the reasons why we started Inbound Monster. Read below to find out why the monster started seeking more beds to hide under.
Before there was Inbound Monster…
We all were frustrated… Inbound Monster wasn’t our first rodeo, every team member has worked for various advertising agencies in the past. None of us were happy with our careers, we all wanted something better. Something we could be proud of, something worth working harder for and challenging. Inbound Monster was created by a TEAM and not a single person. Our primary goal is to create amazing inbound marketing strategies that build companies and get their message out. World domination through marketing might be nice as well.
Poor service for exaggerated prices
We all worked in an agency or on individual projects that just didn’t “work”. Either projects were sidelined due to incompetence or fell off track due to budgets/time. We wanted to fix this by offering better services, competitive prices and real expertise. We don’t oversell ourselves or promise the sun and want to grow your business with true and realistic marketing strategies, not a bunch of lies that pretend to rocket you to success. After all rockets start off in the right direction but are not sustainable and run out of fuel. Continue reading
Education and being helpful. These are the two best ways marketers can keep viewers interacting and engaged with their company. When a prospect is in research mode they are trying to gain as much knowledge about the subject first, THEN judge your business based off their findings. By supplying viewers with this information we are being “helpful” but also showing that we are an authority about a specific topic.
Why is being an Authority so important?
By being an authority, it helps make us an “industry standard” meaning our expertise becomes a big part of what we do. This gives us traction and an edge over our competition, because lets face it… if you are not the leader, they will be. Trust can be established if you are writing helpful and insightful content, you may be answering questions perspective customers didn’t even know they even had. Continue reading