Many companies think that you need to have a big budget to run a pay-per-click campaign. Even bigger businesses struggle to control their own PPC campaign’s expenses as well as find the right keywords. If done correctly a PPC campaign can be done with a very small budget as long as some of the following criteria are met.
1. Big Data sets are not an option.
You will not have big sets of data to make your choices, if you are running a $100 a month campaign you will see your traffic increase but may not see the investment pay off right away. You need to test different landing pages, messaging, and keywords to find the right match for your business. If done by an individual this is done through trial and error, but with inbound monster’s proprietary tools we can hone your keywords and messaging to hit the target faster and more accurately. Continue reading
Many of us get lost in our own products or services and forget the real reason they exist…. To fix someone else’s problem. I will give you an example:
The greatest most advanced drill known to man.
Get the job done faster by using the most advanced drill ever.
We can see from the second example that we are solving the problem. If we were to run these as a real campaign more than likely the second call to action would work the best. Continue reading
We all jumped on the social media band wagon but many still have troubles getting attention amongst all the other pages. Here are some quick errors that kill your posts. Boost your views and get the engagement you want out of your posts.
1. Your posts are not personalized – You are using a posting program or only reposting other people’s ideas. This make your posts look generic and tunes out potential leads. Show off your creative side! Let go of the bland posts and be entertaining. Continue reading