We are asked by healthcare professionals about where and how to start. We put together this article based off our recommendations. Most healthcare marketers jump directly into individual projects and do not spend the time to put together a viable marketing strategy. This means there are no goals for the projects as they are completed. Below are the steps you must take to start and run any marketing project.
Define your market
Who are you trying to provide services or products to? What is the age group? Try to put together customer profiles using our guide here. Once we have our targets we can move on.
Create a plan
This is often overlooked by clients and firms that just want to jump right into the work. I love their enthusiasm but without a plan its hard to gauge success. What, where and how are you going to promote your business.
- Direct Mail
- Local Events
- Social Media
- Local News
Make a budget
How much do you want to spend on creative, print, booth space, etc… This comes in handy when sending our proposal requests and meeting with different agencies. If you have a smaller budget you may have to cut back in certain areas to meet your financial goals. Continue reading