2014 Marketing Predictions

2014 Marketing Predictions

At the end of every year we look back at the what has transpired the year before. It was a HUGE year for all of us at Inbound Monster because it was the first year we were a fully fledged business. 2013 was also a big year for inbound marketing and shaped content as a driving force behind digital marketing from now on.

Our Super Awesome 2014 Marketing Predictions

  1. Those who do not have content marketing plans for 2014 will left in the dust.
  2. For all intensive purposes “SEO” is dead and content marketing takes its rightful thrown.
  3. 2013 saw huge changes in how online marketing is viewed. It brought on the need for quality content and answering customers questions online.
  4. Niche specific content will be a big seller. No one wants the same generic articles, they want deep dives into specific topics.
  5. Facebook video ads will be a game changer in social media marketing… whether that is good or bad remains to be seen.
  6. The cost per click model will grow then pop. When ROI cannot be directly tied to sales there will be less value in this expensive market.
  7. Cloud based marketing solutions will finally find there place.
  8. Content budgets will grow as with all digital marketing plans.
  9. Content will be produced on a more consistent basis for the best results.

 

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